Tools Directory

Honest reviews of the tools I actually use to run my creator business. Every tool is scored using our transparent methodology. No sponsored placements.

⚠ Some links below are affiliate links. If you purchase through them, I may earn a commission at no additional cost to you. I only recommend tools I personally use.

Content & Publishing

Notion

8.4/10

Productivity

All-in-one workspace for notes, docs, project management, and content planning. The backbone of my daily workflow.

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WordPress

8.7/10

CMS

The most flexible content management system. Powers WrayWest and most serious creator blogs.

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Email & Marketing

ConvertKit

8.2/10

Email Marketing

Creator-focused email platform with clean automations, landing pages, and tagging. Great for solo creators.

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Hostinger Reach

7.6/10

Email Marketing

Affordable email tool built into Hostinger’s ecosystem. Simple interface, solid deliverability, good for beginners.

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Automation & AI

Make (Integromat)

7.8/10

Automation

Visual automation builder that connects your tools. More flexible than Zapier for complex workflows.

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Claude

9.0/10

AI Assistant

My primary AI tool for content strategy, research, code generation, and workflow automation.

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How I Score Tools

Every tool is evaluated across six categories: ease of use, features, value for money, support, integrations, and creator-specific utility. Scores are updated quarterly.

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